The Habits Company

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Build any habit in 30 days.

Start a 30-day habit challenge to transform your life.

88% of people who try new habits fail within two weeks.

We've all tried (and failed) at making or breaking new habits.

You may have read books, tried apps, and felt the frustration of trying things but ultimately going back to your old ways.

It's not your fault.

Our caveman brains can be pretty bad at change.

Here's the three reasons why:

Run out of gas

They run out of gas

They start off strong but find themselves losing motivation after a couple weeks.

Guilt

They're hard on yourself

After they miss a couple days, they beat themselves up. Do it again and they fall down a valley of "Can't do this" despair.

Tools

They don't have the tools

Without knowing the tricks to make change easier, they're climbing up a steep hot hill when they could be cruising down it.

Meet Mike, Your Challenge Master

(He hates when Manny calls him that, but he can't code, so tough cookies)

Mike - Challenge Master

What makes us different?

We believe in science, systems, and simplicity.

🧠

Change that sticks

Go from feeling stuck to building a new habit every month. Spend 12 months with us and you'll be a completely different person.

πŸ’Ό

Designed for busy people.

Discover how to structure your physical and digital spaces to make good habits inevitable and bad habits impossible.

⚑

Quick Wins

Every habit has it's tricks to making it easier. We give you the cheat codes. You get results fast.

πŸ“Š

We make change fun.

Each course = one 30-day Habit Challenge. Daily actions, weekly goals, and a lot of celebration in between.

πŸ”„

Habit Iteration

Learn the science-backed process for continuously refining your habits to match your changing life circumstances.

🀝

Accountability Systems

Build sustainable accountability frameworks that keep you consistent long after motivation fades.

The method designed
for superhumans.

Our 30-Day Habit Challenges are made for:

Entrepreneur

The entrepreneur or parent

who wants to make space for a healthier body and productive mind.

Learner

The learner or professional

who wants to constantly grow their self-improvement muscle.

Version of you

The version of you

who feels stuck and is ready to take control of their life.

What Our Students Say

Hear from participants who've transformed their habits and lives

Lucy

Lucy

Design Operations Strategist
Procore Technologies

"As a very driven individual, I know the value of habits and routines. But that doesn't mean I'm perfect - there is always room for improvement. After just two weeks, my phone screen time had diminished greatly, and I had set the foundation for new habits - including doodling instead of scrolling."

Carla

Carla

Climate and Sustainability Specialist
UNDP

"This course was fantastic. The content is very practical and straight to the point. Thanks to the course, I have improved my daily routine with specific habits that are enhancing my overall well-being. Mike is an excellent coach, very thoughtful, and attentive to your progress."

Franco

Franco

Tech Policy Consultant
Independent

"Mike is a great guide who has put a lot of work and personal experiences into the program. I wanted to focus on expanding a personal well-being process I have been in for a while and was able to try new things (now I'm into weight training after 1 month!)."

Pavel

Pavel

Product & Technology
UNDP

"The course did exactly what it promised - helped me reboot my brain! Mike gave us specific recommendations that worked for me. Even more to it - I have now tools and guidance to continue practice what I learned for at least the next 12 months."

Kim

Kim

Program Manager
Github

"The course encompassed way more than I expected, and I'm still using the approaches that were recommended. I have much more energy, and I'm tackling the projects I've been procrastinating about for months. (Maybe years?) Most importantly, I'm doing it in much healthier manner."

Sopha

Sopha

Product Manager
ruumi.io

"Mike's course came at the right time in my life where I needed a little push to do something about my doomscrolling addiction and the challenge of keeping a healthy habit. I have managed to cut down screen time and soda addiction significantly, and at the same time keeping a fitness routine for the first time in my life."

Marie

Marie

Course Participant

"Powerful and Inspiring! Enjoyed the structure, examples and self-reflecting assignments, and how it course smoothly 'reboots your brain'! Highly recommended for everyone who wants to stop for a while and re-evaluate their priorities in life."

Anna

Anna

Intern
UNDP

"This was just amazing! I have managed to take up habits which I didn't even dare to start before. Also, I feel very secure now in dealing with more difficult situations, knowing to have a toolbox of practices which make me more resilient. What I liked most is the fact that I was part of a cohort. We exchanged struggles, tips and grew together."

Sean

Sean

Digital Innovation Consultant & Project Manager
Freelance

"This course delivered in what it says rebooting my brain with lots of positive changes such as how to manage the vice lords, establishing rituals, and incorporating exercise. I have to say the 24 hour meditation retreat was a game changer for me. I'm now benefiting from meditating daily which is something I have never done before."

Ziad

Ziad

Industry Consultant
Self Employed

"Fantastic course to reboot your brain and freshen up your mind and habits! Mike has built this course using his personal experience as well as years working in behavioral science. Surprised at 4 weeks could bring change. Recommend to try with an open heart and mind."

Nith

Nith

Consultant
UNDP

"I just finished the Brain reboot bootcamp and I am so impressed by the results. Mike's approach is very pragmatic and this course helped me integrate the learning in my everyday life. To give one example, I've tried many times to implement a morning routine and failed every single time. But since this course, I haven't missed it once in 2 months."

Carlo

Carlo

Policy Advisor
UNDP

"Mike's hacks and advice have been game changers. I can say that I have started positive changes that have improved many aspects of my day to day life. Things that I even didn't notice before, and now I realize the big gains just by implementing those hacks. I definitely recommend this course!"

FabJan

Fabjan

PM Data Specialist
United Nations

"In the past years, I've done a lot of research and tried different practicing sessions but they never worked. This course made it possible to have a fresh outlook on the issues. I enjoyed analyzing root causes and other techniques to get better little by little. Mike is exceptional and helps you find what works best for you."

Amy

Amy

Regional Safeguarding Advisor
World Vision International

"This class brought all of my unconscious unhealthy practices to light and gave me very practical ways to overcome those obstacles. I feel like I have a great toolkit now and a very encouraging group of new people to support."

Join Our Community

Student Student Student Student
+195

200+ students

have transformed their habits and lives with this masterclass

β˜…β˜…β˜…β˜…β˜…
4.9/5 rating

See what's inside.

An overview of everything you'll learn.

πŸ“š
Modules
4
🧠
Lessons
17
πŸ“‹
Playbooks
9
🎬
Hours of Video
6.5

⚑️ 30-Day Habit Challenges

Master the core principles and science behind effective habit formation that will serve as the foundation for your transformation.

  • 🧠
    What is Productivity?

    Redefining productivity beyond mere busyness

    Text
  • 🎯
    The Goal Behind the Goal

    Uncovering the true purpose of your objectives

    Video
  • ⚑
    Energy Management

    Optimizing physical/mental resources for output

    Video
  • πŸ€–
    Automation & Leverage

    Building systems that work when you're not

    Text
  • + 4 more lessons in the full course

  • πŸŒ™
    Sleep Science Fundamentals

    Understanding sleep cycles and their impact on health

    Text
  • πŸ›Œ
    Creating the Perfect Sleep Environment

    Optimizing your bedroom for deep, restful sleep

    Video
  • ⏰
    Sleep Scheduling & Rhythms

    Aligning sleep with your body's natural cycles

    Text
  • πŸ“±
    Technology & Sleep

    Managing digital devices for better rest

    Video
  • πŸ”„
    Alternative Relaxation Methods

    Finding new ways to unwind and de-stress

    Video
  • + 4 more lessons in the full course

  • 🧩
    The Psychology of Procrastination

    Understanding why we delay important tasks

    Text
  • πŸ”
    Identifying Your Procrastination Type

    Personalized strategies for your delay patterns

    Video
  • πŸ“‹
    Task Breakdown Techniques

    Converting overwhelming projects into manageable steps

    Text
  • πŸ†
    Motivation Engineering

    Creating reward systems that drive action

    Video
  • + 4 more lessons in the full course

  • πŸ”¬
    Movement As Medicine

    The science behind exercise's transformative effects

    Text
  • πŸƒ
    Cardio vs Strength Training

    Understanding and balancing different exercise types

    Video
  • πŸ“Š
    Progressive Programming

    Building fitness systematically over time

    Text
  • 🧘
    Recovery & Mobility

    Essential practices for sustainability and longevity

    Video
  • + 4 more lessons in the full course

  • πŸ§ͺ
    Understanding Nicotine Addiction

    The biochemistry of smoking dependence

    Text
  • πŸ—“οΈ
    Planning Your Quit Date

    Strategic preparation for long-term success

    Video
  • πŸ”„
    Habit Replacement Strategies

    Substituting new behaviors for smoking triggers

    Text
  • 🌱
    Recovery & Regeneration

    How your body heals after quitting smoking

    Video
  • + 4 more lessons in the full course

  • 🧠
    Alcohol's Effects on Mind & Body

    Understanding alcohol's physiological impact

    Text
  • πŸ“Š
    Mindful Drinking Practices

    Techniques for awareness and moderation

    Video
  • πŸ›‘οΈ
    Social Strategies & Boundaries

    Navigating social situations while changing habits

    Text

πŸŽ“ Habit Masterclass (Free with every purchase)

Actionable transformation plans with detailed playbooks and habit-specific science to help you implement lasting change.

  • πŸ’‘
    Why Habits Matter

    Understand the importance of habits in shaping your identity

    Text
  • πŸ§ͺ
    The Science of Habits

    Discover the neurological basis of habit formation

    Video
  • 🎯
    Setting Your Intention

    Learn how to set clear intentions for your habit journey

    Text
  • πŸ“œ
    The Four Laws of Behavior Change

    Explore the four fundamental laws that govern habit formation

    Video
  • πŸ”„
    Identity-Based Habits

    Learn how to align your habits with your identity

    Text
  • πŸ“š
    Habit Stacking

    Discover techniques to build new habits on top of existing ones

    Video
  • 🏠
    Environment Design

    Learn how to optimize your environment for habit success

    Video
  • πŸ“
    Implementation Intentions

    Master the if-then planning method for habits

    Text
  • πŸ“Š
    Habit Tracking Methods

    Explore different approaches to tracking your habits

    Video

🎁 Bonuses (free with every purchase)

Exclusive advanced material to complement your habit journey and extend your growth into related areas of personal development.

  • πŸ“Š
    Digital Wellness Assessment

    Analyze your current phone usage patterns

    Text
  • πŸ”§
    Phone Environment Design

    Configure your device to support healthy habits

    Video
  • 🧠
    The Psychology of Giving Up

    Understanding why we abandon habits when progress stalls

    Text
  • πŸ’ͺ
    Mental Resilience Strategies

    Tools to push through difficult periods

    Video
  • πŸŽ’
    Portable Habit Systems

    Maintaining routines across different environments

    Text
  • 🌍
    The Gosling Effect

    Using travel as a catalyst for positive change

    Video

Start with a month. Stay for a lifetime.

Select the option that best fits your goals and commitment level

1 Habit Challenge

$147 $49

Choose one habit. Make it happen.

  • Everything in Habit Tracker

  • Masterclass of Habit Building

  • 5+ hours of videos

  • Habit Triggers & Cues

  • 1 Habit Challenge

    See options
  • Additional Habit Challenges: $49

  • Course certificate upon completion

Pay once. Access forever.
Most Popular

Full Access

$637 $245

All habit challenges. Full transformation.

  • Everything in Masterclass

  • All Habit Challenges (12x @ $558 value)

  • 20+ hours of videos

Exclusive
  • Downloadable Videos

  • Downloadable Transcripts

  • All updates

    Updated 3d ago
  • WhatsApp Community

  • Additional Bonuses

Pay once. Access forever.

1:1 Coaching Support

$1,997 $999

Get extra coaching from Mike (be warned, Manny says he's nerdy)

  • Everything in Full Access

  • 1-on-1 Coaching Sessions (4x)

  • Personalized Habit Plan

  • Accountability Partner Matching

Pay once. Access forever.

Our No Non-sense Personal Guarantee

Dear Future Habit Hacker,

We're Manny & Mike, the founders of The Habits Company.

Between us, we've spent years applying behavior change science at organizations like Nike, Coca-Cola, the United Nations, various governments, and Google [x]. We've seen firsthand how behavioral science can change organizations, communities, and entire populations.

But in all our work, it's helping everyday people, we find the most rewarding. Through our courses, we've seen busy professionals recover from burnout, young people discover a new level of confidence, and parents struggling with depression to find their spark again. New habits can change lives.

This leads to our commitment: We're dedicated to helping you, help yourself.

We're so confident in the transformative power of our 30-Day Habit Challenges, that if you don't find value in your purchase within 7 days, we'll give you 100% of your money back, no questions asked.

All of our Challenges are written by us (sorry AI!) and tested by the people we love. Best part is, we're just getting started. We're continually improving our original challenges and have new ones coming in the pipeline. We keep getting better, so you do too.

All we ask is, once you sign up, consider getting started as soon as you sign up (even if one 5-minute lesson). We find the people who get the best results, are the ones who take first steps immediately. Momentum matters.

We're in this together. Let's make it happen.

Manny

Manny

Mike

Mike

Choose Your 30-Day Habit Challenge

Pick ONE challenge to start your transformation:

Choose Your 30-Day Habit Challenge

Pick ONE challenge to start your transformation:

Frequently Asked Questions

The masterclass covers everything from the science of habit formation to practical implementation strategies. You'll learn how to design your environment, create effective triggers, stack habits successfully, and build sustainable systems for long-term success.
You'll have lifetime access to the course materials. Pay once, access forever. We also provide updates to the course content as new research and techniques emerge.
The Core Habit Theory course focuses on fundamental principles of habit formation and essential tracking methods. The Full Course includes everything in Core plus advanced topics like energy management, mindfulness integration, digital automation, and comprehensive accountability systems.
While our free habit tracker is a perfect companion to the course, the principles and systems taught in the masterclass can be applied with any tracking method you prefer. We'll show you how to maximize results regardless of which tools you use.
Absolutely! This course was specifically designed to address the common pitfalls people face when trying to build lasting habits. We focus on science-backed approaches that work even if you've failed multiple times before, with special attention to motivation, consistency, and overcoming obstacles.
Absolutely! Any time is the perfect time to start building a positive habit. As the saying goes, "The best time to plant a tree was 20 years ago. The second best time is now." Don't wait for the "perfect" Monday or the beginning of the monthβ€”start today and let momentum carry you forward. Our 30-day challenges are designed to be flexible and can begin whenever you're ready to commit.
We use Paddle as our trusted payment processor. Paddle is a secure, global payment platform that handles all transactions and billing-related matters. They support multiple payment methods including credit cards, PayPal, and local payment options. Your payment information is securely processed and stored by Paddle, not by The Habits Company. For any billing-related questions, you can reach out to Paddle's 24/7 customer support or contact us directly.
We offer a 7-day money-back guarantee on the masterclass. If you're not satisfied with the content, you can request a full refund within 7 days of purchase, provided you've watched less than 10% of the masterclass content. This gives you enough time to explore the material while ensuring the policy isn't misused. Simply go to the settings page and click the refund button and it will be processed automatically. The refund will typically reach your bank account within 3-5 business days.